By this I mean the bundle of TV networks that come in your pay TV (cable, satellite, telco) subscription. People complain that they pay for a lot of channels they never watch, and the pressure to "unbundle" them is growing so consumers can select only those they really want. This week's announcements for HBO and CBS about offering streaming services available without a pay TV subscription adds to the pressure.
So is this the beginning of the end of the bundle? (see my blog post The Bundle Begins To Crumble
Marketing Leaders: is this a good thing or a bad thing for the effectiveness of your television ads?
